For this school assignment we had to think of a back to school campaign for the brand Burton. It was important to keep a certain target audience and a central theme in mind. We had to choose some products of the collection and link them to the audience or theme we chose. We needed an inviting banner on the home page and a campaign page.
I chose children - 5 to 11 years - as my target audience. These children have a big imagination and a feeling for fantasy , so my idea was to portray certain products with animals. A fox is smart and agile so I matched the fox with a sports bag. A polar bear has a warm and soft coat, which are also the characteristics of a warm fleece. To create a childish atmosphere I wanted hand-made illustrations. I like to experiment with new styles and for this project I used watercolour.